Melbourne
Experience Center

What Can I Expect?

The Experience Center is a stimulating creative environment composed of sculptural moments and spaces. In Melbourne, these include a bespoke Minimal Kitchen, Professional Kitchen, Social Kitchen with Contemporary Style and integrated appliances, integrated wine experience space, and Fabric Care Wardrobe. Each space is a showcase of the potential of product styles, seamless integration, performance solutions, detailing and placement options. It is a showcase of the future of laundry as a fabric care focused ecosystem, and a resource for industry professionals to work with their clients to define their own vision of Kitchen Perfection.

WHAT IS A SOCIAL KITCHEN?

The Social Kitchen is the heart of every Experience Center. It is a working luxury kitchen, dining and wine experience space that brings to life the food care, cooking performance and dishwashing insights that underpin our approach to product design. The Social Kitchen is used for mastery of temperature culinary experiences, which are an opportunity to understand the science, performance and human insights behind our appliance solutions: how cooking methods, temperature and heat types combine for perfect flavor and texture, and how different cooling methods, temperatures and humidity levels combine for perfect food care and wine preservation. Bookings essential.

Can I Buy Appliances at the Experience Center?

No. However, if you would like to make a purchase, we will happily provide a list of retailers located near you.